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Startup founders and investors alike have ridden a roller coaster over the past few years, from record-breaking fundraising numbers in 2021 to a dearth of venture capital deals in 2023.

The economic shifts have forced plenty of pivots, and cost-cutting has become commonplace. Allison Goldberg, the managing partner of Comcast Ventures and Startup Engagement, and Adit Gupta, the co-founder and CEO of Philadelphia grocery startup Lula Convenience, spoke about how they’re navigating the changing ecosystem and down market during PHL Inno’s recent “Steering Startups” event.

» Read more on the Philadelphia Business Journal