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We’re incredibly excited to announce Comcast Ventures’ participation in Cresta’s $125M Series D round of financing.

From Cresta’s industry-leading technology to their proven success with some of the world’s largest enterprises, there are many reasons why we’re so excited about this partnership. Top of the list, however, is the incredibly strong team assembled under the leadership of Cresta’s CEO, Ping Wu. With a blend of deep AI expertise and experience building customer care tools, the Cresta team is uniquely positioned to continue to innovate and lead in the years to come.

Generative AI is quickly transforming how many enterprises operate, including empowering “behind the scenes” employees in areas like legal and finance to do their jobs more efficiently.  There’s also a significant opportunity for AI to enhance how consumers interact with the products and services they use every day.

While some of these engagements may be fully automated, there’s immeasurable value in having trained professionals handle a wide variety of nuanced and complex consumer touchpoints. And just as AI-based co-pilots can help software engineers write code, these tools can augment and supercharge the work of customer care professionals.

That’s where Cresta comes in.

Cresta provides generative AI tools for both sales and customer service contact centers – helping enterprises uncover insights from customer conversations, drive automation and containment with AI agents, and support human agents with co-pilot tools that provide guidance, knowledge, and workflow automation.