By Michelle Chang, Ryan Lee, and Conor Cook of Comcast Ventures
We’re excited to announce our investment in Wellth, an AI-driven platform that uses behavioral economics to improve care and medication plan adherence.
Identifying, adopting and consistently implementing healthier habits is one of healthcare’s most persistent challenges. Despite advances in medical treatments and care protocols, patient consistency to prescribed regimens hovers around 50% across most chronic conditions. Poor medication adherence has direct and profound consequences, leading to increased costs – including more than $100 billion annually to the U.S. healthcare system – and serious health complications for patients.
Wellth approaches care planning through the lens of behavioral economics, recognizing that sustainable health behaviors go beyond just willpower—they require the right system of motivation, feedback, and rewards. The platform works seamlessly within existing healthcare ecosystems to provide personalized patient engagement designed to make adherence achievable rather than overwhelming.
Members earn flexible, financial incentives for consistently sticking to care plans, which can be used across categories like groceries, household needs, and home repairs. This approach leverages technology to drive motivation through immediate, tangible bonuses, reinforcing behaviors that lead to long-term health benefits.
Strong, secure and reliable Internet is foundational to helping seniors and others live independently and age longer at home, providing access to innovative tools that monitor their progress and health. Our teams across Comcast Ventures and the broader company are strategically exploring more services and solutions powered by connectivity, including health tech that better enables aging at home.
Wellth uses tech-forward innovation, integrating behavioral science with AI to solve a critical healthcare challenge—adherence—at scale. Its clinical studies demonstrate the platform’s remarkable impact. For members who engage with the app daily, medication adherence increased by up to 16%, and in-patient visits decreased 51%. We believe their approach not only improves patient outcomes but also demonstrates how smart technology and connectivity can reshape care delivery.