By Allison Goldberg, Marc Silberman, and Shivani Mathur
We’re excited to announce our investment in Creatify, an AI video generation platform that streamlines the production of advertising creative for brands of all sizes. This investment builds on Creatify’s expanding strategic relationship with Comcast, including its recent collaboration on Universal Ads’ new AI-powered video generator, which dramatically reduces the time, cost, and complexity of producing TV-ready commercials – enabling businesses to create high-quality ads in minutes.
Creatify is reshaping how brands approach video creative by bringing speed, scale, and quality to a space that’s traditionally been resource-intensive. Its elegantly simple platform transforms product URLs, scripts, and user inputs into professional video ads – offering end-to-end solutions for creation, delivery, and analytics. Whether starting with a single product link or incorporating comprehensive brand assets, Creatify empowers users to produce sophisticated, effective advertising campaigns. Founded by a team of AI engineers and researchers from Snap and Meta, Creatify has raised over $20M to date and is a member of Nvidia’s Inception Partner Program.
At Comcast Ventures, we back companies whose technologies have the potential to drive innovation and unlock value across the company’s entire ecosystem – from opportunities in connectivity to creativity, and more. We look forward to working with Creatify as they accelerate scalable solutions, transform advertising and enhance how brands connect with audiences.